Care of
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Customer Stories

Taking care of
Europeiska Motor.

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Back in the day before the internet made its way into the car market, the usual way to buy a car was to simply visit a physical dealer. But sitting in an empty car showroom nowadays waiting for customers is no longer an efficient strategy. In order to gain greater impact in this highly competitive market, they needed to start working proactively. There was simply a need to build relationships with customers before them even entering the showroom.

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When the collaboration began in 2015, Europeiska Motor aimed to increase their turnover from 750 million to 1 billion. Old habits needed to be broken. More and more people make their purchases digitally and nowadays customers visiting a car dealership have in many cases already made their entire purchase journey online. To win market shares, Europeiska Motor needed a sales support system and a supplier that could make it happen. Thanks to the proactive and relationship-building work with Cirrus as their tool, they achieved their goal already after 2 years, 2017, increasing the turnover to 1 billion SEK.

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Since the very beginning of our collaboration, the sales team have been using Cirrus daily to process all customer data. In the car showrooms today, there are monitors presenting real-time sales data and to top it off, Cirrus has been integrated with FordonsData, which is a system of paramount importance to this industry. Both us at Care Of and Europeiska Motor are very pleased with the great results and we’ll continue to work diligently to reach new goals. Our journey together continues…

“For me, Cirrus is a tool to keep track of our customers. Both presumptive and existing, in a systematic and proactive manner. It is essential to our survival.”

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