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Should your business use a CRM?

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Publicerat: 11 mars – 2020

If you have a business and want to streamline customer relationships, then yes, you should have a CRM. 

A CRM is mostly used by salespeople, but it can also be useful for marketing teams or customer service. Your marketing team can easily measure return on investment (ROI) on your marketing campaigns and other activities. For customer services a CRM can help with customer retention rates and improve these through insights that these can give.  

A CRM enables you to get a better understanding regarding leads, prospect and clients. It acts as a reminder which year, day or time a specific task is due e.g. reminding you to dial that potential customer who asked to get a call back six months ago. This is something a standard notebook or spreadsheet won’t do for you. 

You probably have enough administrative tasks as it is taking up valuable time, and without a CRM to optimize that workflow, those tasks are likely to take you at least twice as long as they need to.  

That is time that you could have spent on getting more leads or build relationships with existing customers.  So, if you’re looking for an effective and time saving solution, you should invest in a CRM. 

Why you will love it 

Do you want to optimize your team performance, win more deals and get a higher revenue than the year before?  

If your answer is yes to all the above, you’re guaranteed to love CRM. 

Because a CRM will get you a better understanding and enhance your relationship with your customers. It will be like your own personal assistant, a sales coach right in your digital device that will help you to success. In other words, a CRM equals less work and more money. 

If that didn’t convince you, below stats surely will! 

  • With a CRM your sales team get an easier data accessibility that shortens their sales cycles by 8-14%.(Source) 
  • 24% more sales reps reach their quota when they have a CRM. (Source) 
  • 41% of CRM users said that using a CRM has a strong impact on their customer satisfaction.(Source) 
  • Using a CRM can help improve sales productivity by 34%, increase sales up to 29% and sales forecast accuracy by 42%. (Source) 
  • 74% of CRM users said that using a CRM gives them improved access to important customer data. (Source) 
  • Effective sales teams are 81% more likely to be consistent with their usage of CRM.(Source) 

 

And lastly, a couple of wise words from the ever-successful Bill Gates… 

 

“How you gather, manage and use information will determine whether you win or lose.”
– Bill Gates 
 

 

…And with Care of’s Cirrus, you won’t lose.  

 

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